About Coaching


What is coaching?

Coaching is a new profession. Coaches:

  • Help people set better goals and then reach those goals.

  • Ask their clients to do more than they would have done on their own.

  • Help their client to focus better so as to produce results more quickly.

  • Provide clients with the tools, support and structure to accomplish more.


Clients use a coach for any of the following reasons and often for a combination of these reasons:

  • To start a new business with few of the expected mistakes.

  • To better listen to and learn from customers so that current products and services can be improved.

  • To make substantial personal changes including stress reduction and lifestyle simplification.

  • To improve communication and language skills to be more effective.

  • To design a complete Life Plan, including both business and personal goals

How is coaching different from consulting? Therapy? Sports coaching? A best friend?

Consulting. Consulting. Coaching is rather like consulting. However, the coach stays with the client to help implement the new skills, changes and goals, to make sure that they really happen.

Therapy. Coaching is not therapy. Coaches don't work on "issues" or get into the past or deal much with understanding human behavior. That knowledge may come as clients move forward toward personal and professional goals that will give them the life they really want, but it should not be the focus of a coaching relationship.

Sports. Coaching includes several principles from sports coaching, like teamwork, going for the goal, being your best. Unlike sports coaching, most professional coaching is not competition or win/lose based. Coaches focus on strengthening their clients' skills, not on helping them beat the other team. Coaches look for win/win solutions.

Best friend. A best friend is wonderful to have. But is your best friend a professional who you will trust to work with you on the most important aspects of your life and/or business? Have both - a best friend and a coach.

What is the basic philosophy of coaching?

Simply put, it is that we humans are great, that we're all discovering what we really want, and that we can get what we want faster and more easily by having a coach who's been there and who can help us.

 


Who hires a coach and why?

People hire a coach because

  • They want more.
  • They want to grow.
  • They want to do things more easily.

It's as simple as that. Coaches help a client get all three, quickly.

Even coaches hire coaches to coach them

What does a coach do?

A personal coach does just what an athletic coach or music teacher does, only in a fuller and bigger way. A coach challenges you and takes the time to find out what winning in life means to you. A coach is your partner in living the life you know you can accomplish, personally and professionally. A coach is someone to hold you accountable for your life, to make sure you really do live up to your potential.

No matter where you are in life, there is always a desire for more. More success, more money, closer relationships, a deeper feeling of meaning in life, etc. It is the nature of people to want to attain more, become more, be more, and we all struggle with how to get what we're looking for.

Most people believe that "hard work and doing it on your own" are the keys to finding the life, success, money, or happiness that they seek. They believe that a price must be paid to attain what they want, and often that price is poor health, not having enough time to enjoy life, strained family relationships or lessened productivity. The saddest part is that, even though this effort may result in more of something, it is often not the something you had in mind, and you end up back where you started, or worse, further from your real intentions.

Athletes and performers know about this trap. They know they need someone else, a trained someone else to help them set goals, discover real needs, and work effectively toward ultimate goals of excellence. So, they are willing to hire a coach or a teacher. No serious athlete or musician would expect to progress very far without one.

What about people who are already doing really well in their lives.

Why would they need a coach?

They might not need a coach. But it is helpful to find out: Are they doing what they most enjoy? Are they tolerating anything? Is life easy? Are they going to be financially independent within the next 15 years? Do they have what they most want?

We've discovered that, often, people need to expect more out of their lives. A coach can help in this process.



What people are saying about coaching

As you may know, coaching has received quite a bit of media attention in the past several months. In fact, the emerging profession of coaching and Coach U have been covered on the NBC Nightly News, Donahue and CBS This Morning. They have also been featured in Newsweek and USA Today as well as in over 100 other major media outlets. Coaching has received this positive attention because of the success of the clients who use a coach. In fact, here is a brief sample of what the media has said about coaching:

"A personal coach can be the answer when people need a push in more than part of their lives or guidance in setting broad lifestyle goals." -- Dallas Morning News"

[Your coach] will guide you to a fuller life or a slimmer figure. Whatever you want. Your weakness is his challenge." -- USA Today

"...want to get even further ahead?...What you need is a coach, your own personal motivator. They're not just for top-ranked tennis players any more." -- Miami Herald

Clients use a coach for any of the following reasons and often for a combination of these reasons:

  • To start a new business with few of the expected mistakes.
  • To better listen to and learn from customers so that current products and services can be improved.
  • To make substantial personal changes including stress reduction and lifestyle simplification.
  • To improve communication and language skills to be more effective.
  • To design a complete Life Plan, including both business and personal goals
So, as you can see, coaching is for those individuals and groups who see the value in having a confidential partner to prompt them to stay focused thus resulting in reduced stress and more self confidence as goals are successfully attained.
 

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